From packing orders in my student room in Barcelona to hosting pop-up events so packed that I had to turn people away at the door — my 10+ year journey in jewelry was full of highs, lessons, and unforgettable moments. Today, I channel every bit of that experience, network, and know-how into helping brands scale smartly, emotionally, and with soul. This is the story behind the sparkle — and how it can fuel your brand’s success.
Behind the Sparkle: My Decade-Long Journey in Jewelry and Entrepreneurship
I didn’t start with a business plan.
Or investors.
Or even a website.
I started with passion.
And a tiny student room in Barcelona.
I was answering DMs, sourcing jewelry from a local tiny store in the heart of Barcelona — in between classes, and staying up long into the night packing little parcels of jewelry that I hoped would make someone’s day.
That was the very beginning of OHH LUILU — a brand that would eventually become one of Germany’s most talked-about jewelry labels, known for its trend-setting designs, emotional branding, and buzzing real-life experiences.
From Student Room to Seven Figures
Fast forward a few years, and I had:
✨ Built a 7-figure brand without a single outside investor.
✨ Designed collections in sterling silver and solid gold for a loyal customer base.
✨ Partnered with brands like Zalando, Westwing, EDITED, and Glambou.
✨ Sold in top retailers and appeared in major magazines.
✨ Created white-label collaborations with leading influencers and brands.
But beyond the numbers, OHH LUILU became something special because it wasn’t just about jewelry. It was about the community.
Selling the Brand & Stepping Into a New Role
After more than 10 years of building, growing, and weathering every possible storm, I sold OHH LUILU to Glambou, Europe’s leading platform for designer jewelry. I stayed on as Creative Director for 1.5 years — shaping collections, traveling, and working with an incredible team before stepping fully into my next chapter.
The Secret Sauce for Brands Today
Now, I work more behind the scenes — but in many ways, I’m more impactful than ever.
I help brands:
✔︎ Design collections that actually sell.
✔︎ Source products that elevate their image and bottom line.
✔︎ Connect with the right B2B opportunities.
✔︎ Plan campaigns that blend storytelling with the latest AI tools.
✔︎ Create real-world brand experiences that spark buzz and loyalty.
I’ve lived the highs and the “what-was-I-thinking” moments. I know the mistakes to avoid and the moves that create lasting impact. And I bring my network, insights, and creative instincts to every brand I work with — as their secret essence.
Why This Matters for Your Brand
Building a brand isn’t just about sales or visibility.
It’s about connection. Emotion. Longevity.
If you want your brand to be unforgettable — the kind that people talk about, line up for, and remember years later — you need more than a marketing plan.
You need someone who’s been there, made it work, and knows how to recreate that magic for you.
And that’s where I come in.
Your brand’s next chapter could be the one everyone talks about.
Let’s make it unforgettable. ✨
Luisa Schindler
I source, connect, inspire.
