From building my jewelry brand to consulting brands on AI-powered growth — my entrepreneurial path has been anything but ordinary. What started with gemstones, pop-up tours, and trendsetting collections has evolved into helping brands harness AI to scale smarter, cut costs, and unlock entirely new creative possibilities. This is the story of how I traded my jewelry pliers for prompts, my trade fairs for tech stacks, and why I believe AI is the most exciting toolset for brands today.
From Sparkle to Software: My AI Journey
If you told me 10 years ago that I’d go from designing jewelry collections to designing AI-powered brand strategies, I might have laughed.
Back then, my world was all about sterling silver, gold, gemstones, and creating experiences that made customers queue for hours at our pop-up events.
But here’s the thing — the same passion I had for finding the perfect stone, the right supplier, and the most unforgettable event experience… is exactly the passion I now bring to helping brands unlock the power of AI.
How It Started
After selling my jewelry brand and working as Creative Director for Europe’s leading jewelry platform, I finally had the time and space to explore what was next.
The answer? AI.
At first, it was curiosity — experimenting with image-to-video tools, testing AI photoshoots, and playing with design prompts. But quickly, I saw the business potential:
AI could cut costs, speed up production, and open entirely new creative possibilities for brands.
Just like in my founder days, I went all in. I tested every tool I could get my hands on, curated a trusted AI stack that actually works, and started building workflows that blend technology with creativity.
What I Do Today
Today, I help brands (especially in fashion and jewelry) integrate AI into their creative processes without losing their brand soul.
I’m not here to drown you in jargon or overwhelm you with shiny new tools — I’m here to make AI work for you.
That means:
Curating the best AI tools for your needs (no fluff, just what works)
Building 100% AI-powered photoshoot solutions to save thousands in production costs
Guiding your team on how to integrate AI into daily workflows so it feels natural — not forced
Connecting you with collaborators and ideas that bring your brand into the future
Why It Matters
When I started my first business, I had no investors, no contacts, and no guidance. I made every mistake in the book — from wasting money on bad suppliers to missing opportunities because I didn’t have the right tools at the right time.
AI is the biggest toolset shift I’ve seen in my career, and I don’t want brands to make the same mistake of figuring it out too late.
Because those who adopt AI now will have a huge advantage in cost savings, creative output, and innovation speed.
The Hidden Advantage
My secret sauce has always been mixing business strategy with creative magic.
With AI, I just have a bigger, more powerful set of brushes to paint with.
Whether you’re launching a new product, rebranding, or just want to explore what’s possible — I can help you step confidently into the AI-powered future, without losing what makes your brand yours.
Luisa Schindler
I source, connect, inspire.
